peer influence and solar installation Archives – The Green Optimistic green tech news, since 2008 Sun, 26 Oct 2014 13:20:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 2667534 Keeping Up with the Joneses A Factor in Solar Installation https://www.greenoptimistic.com/keeping-joneses-factor-solar-installation-20141026/ https://www.greenoptimistic.com/keeping-joneses-factor-solar-installation-20141026/#respond Sun, 26 Oct 2014 13:20:45 +0000 https://www.greenoptimistic.com/?p=49893 You might think that solar roof owners tended to be upper middle class liberals, but a study shows that that might not be the case.  According to a study published by two researchers at Yale and the University of Connecticut, the most important factor influencing a household’s decision to go solar is if other houses […]

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