WWF Archives – The Green Optimistic

Coca-Cola Co. and WWF Join Forces to Fight Climate Change and Depleting Resources

Mila Luleva — Wed, 04 Sep 2013 19:01:09 +0000

The concept of ‘sustainability‘ in corporate business programs has evolved over the years. If some decades ago companies were using the term mainly for the benefit of their reputation, now it is simply becoming more of a survival strategy. As part of their business, corporate giants are now increasingly looking to handle climate change, depleting resources […]

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WWF Report: We Consume 52% More Than Our Planet Can Produce and Regenerate

Ovidiu Sandru — Fri, 15 Jun 2012 17:34:12 +0000

A report made by WWF and launched today from the International Space Station (ISS) by André  Kuipers, one of the onboard astronauts, says that humanity is outstretching its planet’s resources 52% faster than the planet can withstand. The current trend of consumption driven by the economical and technological advancements will drive the need for two planets […]

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Camelina: The Plant That Powered KLM's First Biofuel Plane

Cristi — Wed, 02 Dec 2009 13:23:15 +0000

Even though Virgin Atlantic has already made demonstration flights in the US using biofuels, no other company has made any steps towards alternative power sources until now. To prove that there is no risk in using a green fuel, KLM Royal Dutch Airlines from Europe also made their first flight with a Boeing 747.

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