Tesla Store Archives – The Green Optimistic

Bob Lutz on Tesla Motors – “It’s Too Expensive to Run the Company”

Benji Jerew — Fri, 06 Nov 2015 14:04:39 +0000

Given that Bob Lutz has been head honcho for a number of automakers and departments of automakers, I would definitely take some stock in what he says about automakers in general, but I wonder if he’s right about Tesla Motors. In Bob Lutz’ recent article on Road & Track, he asserts that Tesla Motors needs […]

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Tesla Motors is Now Open For Business in New Jersey!

Benji Jerew — Thu, 19 Mar 2015 21:20:36 +0000

Tesla Motors’ direct sales model has repeatedly drawn fire from the ADAs (automobile dealership associations), which has led to prohibition in a number of states. Tesla Motors can’t sell any cars in Texas, for example, and buyers have to jump through hoops to get one delivered to them, and that’s not the only state with […]

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“Let Tesla Direct Sales Be,” says Letter to the States

Benji Jerew — Mon, 23 Feb 2015 21:26:32 +0000

Americans have a love / hate relationship with Tesla direct sales model, but it depends on if you’re a buyer or not. Specifically, it depends on if you are a buyer or an automobile dealership. Most buyers love buying direct from Tesla Motors, whether online or in a Tesla Store, even giving the Tesla Model […]

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Should Tesla Motors Franchise? If Yes, With Whom?

Benji Jerew — Thu, 22 Jan 2015 16:22:57 +0000

Tesla Motors has long been chastised for its adoption of the direct-sales model, much to the dismay of many automobile dealer associations. Tesla Motors CEO Elon Musk, at the 2015 Automotive News World Congress (link might be behind a paywall), was encouraging other automakers to adopt electric vehicles, expanding on the success of models such […]

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Dear Tesla Motors Fans, “You Have to Resolve This On State Level.” Sincerely, The White House

Benji Jerew — Tue, 15 Jul 2014 14:39:30 +0000

Unlike every other automaker in the United States (we say US, because no other country on the planet has such ridiculous protectionist laws) Tesla Motors does not sell its cars through a franchised dealer network. If you want to buy a Lexus CT 200h, for example, you don’t buy from Lexus itself, but from a […]

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Tesla Motors Might be Able to Sell Direct in New Jersey After All

Benji Jerew — Tue, 10 Jun 2014 19:15:46 +0000

We’ve been covering the Tesla Motors direct-sales approach in depth, but a big blow came from New Jersey lawmakers in March. Tesla Motors’ direct-sales models has lawmakers, automobile dealers, and even some other automaker, up at arms. In the United States, the only country in which these laws exist at all, automakers are not allowed […]

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Tesla Motors’ Aggressive European Campaign

Benji Jerew — Fri, 07 Mar 2014 16:50:06 +0000

Tesla Motors has already proven to be a popular vehicle, both in the US and abroad, but Tesla is planning on even more aggressive measures to boost sales of the flagship Tesla Model S. For example, Tesla Motors has been selling well in Germany and Norway, where it has been the best-selling vehicle, of any […]

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Ohio ADAs vs Tesla Motors: Round Two

Benji Jerew — Fri, 20 Dec 2013 22:03:53 +0000

Tesla Motors has had to fight against the Automobile Dealer Associations (ADAs) in multiple states, solely because Tesla Motors sells direct to the client, instead of using a dealership network. The direct-sales model has been working well for Tesla Motors, which allows potential clients to view the vehicle in a zero-pressure environment, as opposed to […]

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Ohio ADA Amendment, Blocking Tesla Motors, is Defeated

Benji Jerew — Thu, 05 Dec 2013 16:55:37 +0000

Ohio Senate Bill 137 seems innocuous enough, requiring drivers to leave the lane open between traffic and highway maintenance crews, until you read the fine print meant to block Tesla Motors direct sales in the State of Ohio. What does Tesla Motors direct sales approach have to do with Bill 137, which covers traffic law? […]

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Tesla Motors VP George Blankenship Leaves for Other Pastures

Benji Jerew — Fri, 22 Nov 2013 20:28:19 +0000

Since Tesla Motors is now without a vice president of worldwide sales and ownership experience, what will future Tesla Stores be like? The next time you take a look at an Apple Store or a Tesla Store, you have one man to thank for the smile on your face, George Blankenship. Over the years, his […]

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Tesla Motors Launches in UK and Elon Musk Hints at Future Model Pricing

Benji Jerew — Sat, 02 Nov 2013 04:05:26 +0000

The first Tesla Store opened up in the UK this week, and Tesla Motors CEO Elon Musk was there to talk to people about the future of Tesla Motors there. The Tesla Model S is now available at the first Tesla Store in the Westfield Shopping Mall, in London. As if this wasn’t enough, Elon […]

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Tesla Model S Direct Sales in Texas, Reminds me of Prohibition

Benji Jerew — Fri, 25 Oct 2013 21:11:42 +0000

In many states, the automobile dealer associations [ADA] have been fighting to keep Tesla Motors from selling the Tesla Model S directly to clients. There have been some successes and failures, the most recent of which in Texas, where Tesla Motors’ appeal to sell directly to clients didn’t even make it to the floor before […]

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“Big” Surprise: Big Money Kept Tesla Motors Out of Texas

Benji Jerew — Fri, 20 Sep 2013 18:21:13 +0000

The Tesla Motors direct-sales model is working well, and the automobile dealer associations are running scared. What makes Tesla Motors so different? First, the Tesla Model S is a ground-breaking and cutting-edge automobile, but that’s not the problem. Second, like Apple, Tesla Motors is sold only through Tesla Stores, which is where the situation gets […]

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Think Tesla Motors Should Be Allowed to Sell Direct? Make Your Voice Heard!

Benji Jerew — Sat, 29 Jun 2013 14:04:45 +0000

Tesla Motors is a one of a kind company, which puts it in an interesting place when it comes to actually selling their vehicles. All automakers in the US are required, by law, to sell via franchise dealerships, that is, except for Tesla Motors, if you read the letter of the law. Even if you […]

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Bill to Block Tesla Motors Direct Sales Idles in New York

Benji Jerew — Mon, 24 Jun 2013 17:56:22 +0000

We’ve been following Tesla Motors for a while, covering both its successes and its failures. Wait, failures? Tesla Motors is the most successful electric vehicle startup of, well, all time! No, I’m not talking about their technology or marketing strategy or even their sales strategy. Actually, it has everything to do with their sales strategy. […]

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Tesla Motors Shareholder Meetings, Something to Smile About

Benji Jerew — Fri, 07 Jun 2013 18:37:05 +0000

Tesla Motors doesn’t do anything like the competition. From sales to shareholder meetings, Elon Musk’s leadership is clear, as is his success. Of course, not everyone likes the way Tesla Motors does business. Take, for example, the Tesla Motors sales model. Tesla Motors doesn’t sell the Tesla Model S through franchises like other automakers. Instead, […]

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Tesla Motors Can’t Mess With Texas For Now, Might Go Federal For Resolution

Benji Jerew — Wed, 05 Jun 2013 17:10:43 +0000

Tesla Motors doesn’t sell cars the same way other automakers do, but in Texas and Virginia they can’t do so… by law. The problem is that Tesla Motors doesn’t have any dealer franchises. That way, they can maintain control over pricing and marketing strategy. Many states have laws that ban automakers selling directly to the […]

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