TOYOTA MOTOR CORPORATION Archives – The Green Optimistic

2016 Toyota RAV4 Hybrid – It’s About Time, I Say!

Benji Jerew — Mon, 13 Apr 2015 16:35:38 +0000

It seems kind of surprising to me that I can finally say this, but Toyota has finally released the Toyota RAV4 Hybrid, unveiled at the New York International Auto Show. It’s about time, I say, and for a number of good reasons. With the Toyota RAV4 and hybrid vehicle technology, Toyota practically invented two segments […]

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Toyota Mirai Hydrogen Fuel Cell Car – Just a “Better Battery”, Says Exec

Benji Jerew — Wed, 28 Jan 2015 21:03:45 +0000

Personally, I think both battery electric cars and hydrogen fuel cell cars, such as the Toyota Mirai, have a place in the future of transportation, but maybe the solution isn’t that clearly cut. Ahh, the age-old debate between battery electric cars and hydrogen fuel cell cars… Actually, can we call it an “age-old debate” if it’s […]

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Advancing Hydrogen Fuel Cell Technology – Toyota Opens Patent Vault

Benji Jerew — Tue, 06 Jan 2015 20:02:41 +0000

Over the last couple of decades, a lot of research and development money has been poured into hydrogen fuel cell technology, one form of clean transportation technology that Toyota has hedged its bets on, as opposed to battery electric vehicles. In fact, Toyota has gone so far as to say that hydrogen fuel cell vehicles […]

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Toyota Mirai is “The Future” of Toyota, Literally!

Benji Jerew — Tue, 18 Nov 2014 23:39:08 +0000

The culmination of decades of research and development, Toyota’s first mass-production hydrogen fuel cell vehicle, the Toyota Mirai, will start deliveries next month in Japan. Far from being a hydrogen fuel cell conversion vehicle, the Toyota Mirai was built from the ground up as a hydrogen fuel cell vehicle. Twin 70 MPa hydrogen fuel tanks […]

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Elon Musk’s “Hydrogen is BS” – Fuel Cell Vehicle Myth Ten

Benji Jerew — Tue, 05 Aug 2014 18:39:17 +0000

Elon Musk has a very bad opinion on hydrogen use in cars. He stated it in one of our interviews with him and with other oca Up until now, we’ve been covering a number of myths regarding hydrogen fuel cell vehicles and their viability as safe and environmentally-responsible transportation, and I suppose the last is […]

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Morgan Stanley Says Tesla Motors is the World’s Most Important Automaker

Benji Jerew — Mon, 30 Jun 2014 17:16:02 +0000

Tesla Motors may be the most-successful automobile startup in the last half-century and, at least according to Morgan Stanley, could be the world’s most important. Tesla Motors’ initial public offering started at just $19.10, just shy of four years ago, a modest beginning for a startup automaker with a totally unique vehicle, the fully-electric Tesla […]

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Tesla Motors is California’s Biggest Automotive Employer

Benji Jerew — Tue, 27 May 2014 16:40:39 +0000

Comparing Tesla Motors and Toyota Motor Corporation may not be fair, but it’s interesting to note Tesla’s growth in California. Toyota has been around for over eighty years, and is worth over $170 billion today. In California, the undisputed home of the automobile in the United States, Toyota employs about 5,300 people. Tesla Motors is […]

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Toyota Claims Manual Labor is More Efficient than Automation

Benji Jerew — Tue, 08 Apr 2014 16:12:00 +0000

Industrial robots, such as those used by automakers, make it possible to automate many repetitive tasks that would require many hours of manual labor, but is it efficient? Toyota Motor Corporation found out the hard way that industrial automation is not as efficient as having real human beings doing the work. In the short run, […]

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Hydrogen Fuel Cell Cars vs Electrics

Benji Jerew — Fri, 17 Jan 2014 16:06:31 +0000

Electric vehicles may have the upper hand, for now, but will the hydrogen fuel cell be the last laugh? Various automaker-CEOs have poo-pooed hydrogen fuel cell technology. Nissan CEO Carlos Ghosn says “I would be very curious and interested to see competitors who say they are going to mass market the car in 2015. Where […]

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Tesla Model S Unintended Acceleration – NHTSA Complaint

Benji Jerew — Fri, 27 Sep 2013 16:42:25 +0000

Unintended Acceleration [UA] is almost a buzz-word in the automotive field, especially since the massive Toyota recalls following reports of unintended acceleration, accidents, and deaths. Is Tesla Motors the next target, or is there something inherently wrong with modern automobile drive-by-wire systems, such as those used in the Tesla Model S and other modern automobiles? […]

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Prius V Wagon Demand Higher Than Expected, Toyota Ramps Up Production

Ovidiu Sandru — Tue, 14 Jun 2011 08:50:24 +0000

I know it may sound strange, but Priuses have been from the beginning designed for family guys, and the fact that now Toyota is about to release the Prius V wagon is no wonder.

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Toyota Invests in WiTricity's Wireless Charging Technology, Probably Seeking to Embed It

Ovidiu Sandru — Fri, 29 Apr 2011 18:59:37 +0000

WiTricity, one of the first promoters of wireless chargers, have recently signed a deal with Toyota. The Japanese car maker is now investing in the U.S.-based technology and will probably embed the 3.3 kilowatt-hour charger within future plug-in electric and hybrid models (such as the well-known Prius).

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Prius Plug-In Hybrid (PHEV) Present at Tokyo Motor Show

Cristi — Sun, 18 Oct 2009 19:02:05 +0000

A long time ago, Toyota Motor Corporation has started its green thinking trend with hybrid cars which revolutionized fuel consumption. Now they found a way to combine electric vehicles with hybrid ones and they presented their concept just days before the Tokyo Motor Show.

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Toyota's Future Fuel Cell Vehicles Able to Work at Minus 37 degrees Celsius

Cristi — Sun, 11 Oct 2009 14:52:59 +0000

Fuel cell vehicles have been criticized by a lot of car manufacturers around the world. Still there are some that think they are able to transform the world’s thinking into a GREEN ONE and prove that fuel cell vehicles are as reliable as any gas cars available on the market. This year’s Air Resources Board’s […]

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ETV Motors to Launch Jet Turbine-Based Prius with Higher MPG

Ovidiu Sandru — Wed, 29 Jul 2009 08:17:37 +0000

Israeli start-up ETV Motors, located in Tel Aviv has invested about $12 million in this technology that combines a car, electricity and a jet engine. The prototype of a modified Prius will be ready next year for testing.

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