German car maker BMW has recently announced that it plans to sell around 30,000 units of its i3 electric car in order to serve the growing market. BMW’s newest two models, i3 and i8, will be launched by the end of 2013.
“We are targeting volume production for the i3,” said Ian Robertson, BMW’s global sales and marketing boss. As the company said, the i8 two-door coupe is based on the 2009 BMW Vision EfficientDynamics concept study. It also combines the fuel consumption and emissions of a small car with the the performance of a sports car.
BMW has not officially announced the price of the i3, but according to some sources, it will have a price of about 40,000 euros in Europe. “As with all BMW Group products, the BMW i3 will be a premium car,” Robertson said.
The i8 and i3 also will share parts for powertrain electronics, electric motors and lithium ion batteries. The models will be built in BMW’s plant in Leipzig, Germany. After their official launch, the automaker will expand its BMW “i” lineup to include more vehicles.