During one of its We Agree ads, Chevron famously stated, “Renewable energy is vital to our planet. At Chevron, we’re investing millions in solar and biofuel technologies.” To put this in perspective, Chevron made $21.4 billion in profits last year. Millions to the oil giant is a drop in the bucket.
In the early 2000s, BP redesigned its logo as a green sun/flower combination, contributing to the nonverbal manipulative indication that the company is ecofriendly. Also cleverly employed was the tagline Beyond Petroleum.
Despite the commitment that BP made to the environment and renewable energy, BP has been disposing of assets to pay for the costs of the oil spill in the US Gulf of Mexico in 2010, including wind farms worth as much as $3.1 billion for sale.