Paying attention to supposed ‘news outlets,’ one might come to the conclusion that General Motors [GM] is losing out big-time on a nationwide publicity stunt, and GM is using ultra-low leasing prices to lure consumers into buying the new, domestically manufactured, extended-range electric vehicle.
According to James McQuaid, a GM-Volt.com user, the reality is that, by August, Chevy Volt had sold just shy of 13,500 units, just behind the top three hybrid vehicles available, the Toyota Prius, Toyota Camry Hybrid, and Hyundai Sonata Hybrid. Chevy Volt is also outselling nearly half of the other models available today, including the Mazda 2 and Nissan Altima Hybrid.
On another hotly contested facet, supposedly GM loses tens-of-thousands of dollars for every Chevy Volt that leaves the lot. Bob Lutz, a contributing author at Forbes and ex-GM vice-president, clarified things a little. The reality is that, using fuzzy math and tinted glasses, some commentator ‘suggested’ that each Chevy Volt cost the company some $250,000 to build. Others took that sound-bite and ran with it, never taking into consideration that every vehicle that ever comes to market requires billions of dollars in research and development, and up to ten years to break even.
Considering that the Chevy Volt is the ‘new-kid-on-the-block,’ it appears that consumers are not giving much attention to the tabloid-style write-ups that the sensationalists are putting out. GM probably won’t hit its 40,000-unit target for this year, but with an 18% market share this year, its obvious that they’re not fighting a losing game. Expect even bigger numbers next year as the ‘upstart’ Chevy Volt takes aim at the rest of the hybrid market.