Revolutionary Solar Roof Announced by Elon Musk This Week


Since the news of the fusion between SolarCity and Tesla Motors, some even greater news now show up. At SolarCity’s second quarter financial call this week, Elon Musk announced that the company will launch a revolutionary solar roof.

Now mind you, a solar roof is NOT a solar cell mounted on the roof. For existing buildings, that product is doing well and is going to be supported along with the new one. The solar cell roof is just what is seems to be: a beautiful roof with integrated solar panels, so they won’t ruin the external aspect of your new home.

Also read: How to Beat the Agony of a Dying Phone Battery

Rive then confirmed that they are working on a solar roof integrated product and Musk added:

“I think this is really a fundamental part of achieving differentiated product strategy, where you have a beautiful roof. It’s not a thing on the roof. It is the roof.”

The solar roof modules will be made at a large, 1GW facility in Buffalo, NY, and will target a “huge” market of roofs that are nearing their end of life (and new ones, of course). Over 5 million new roofs are installed in the US each year.

After changing money transfers, cars, space exploration, now Elon Musk and his cousin Lyndon Rive are going for the roofing industry – this is not going to get unnoticed, since it involves Tesla and Elon Musk – remember Hyperloop?

This reminds me of an article that we wrote back in 2009 about a company named Dow Chemical. They too wanted to make solar roofs possible through a product called “solar shingles.”

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At last. It’s been years since I have been waiting for these, home manufacturers really lacked the vision to see what the consumer wants. It’s been pretty obvious from the start that solar panels were not the way to go, esthetics are very important for home owners and the local community, let alone the cost of basically installing 2 roofs on top of each other. Some countries like France require that the whole surface of solar panels installed be fully waterproof, no leak between each module. Basically, they already require to have a functional roof over the existing roof. Merging… Read more »


Completely agree with every statement but wanted to add an additional point. Like a lot of innovations that come from the mind of Elon Musk and companies, this one is as much a business innovation as a technical innovation. The point is that everyone who builds a house, has no choice but to buy a roof. If the cost differential between solar or traditional is not too great, someone contemplating a new roof might as well buy a solar roof. Additionally, there are already plenty of vehicles for funding and financing a new roof – like a typical roof, people… Read more »