Ford Motor Company’s latest hybrid offering, the 2013 C-MAX, came on the market in September 2012. Its most-direct rival, the Toyota Prius V, outsold it by 70%, which doesn’t sound like great news, but the C-MAX is off to a good start, though. In its first month, it outdid any of Ford’s other hybrid offerings on their debuts.
In their debut months, C-Max sold 969 units, while Fusion Hybrid sold 402 units, and finally Lincoln MKZ’s miserable debut month with only ten units sold. Ford hybrid sales have picked up, but still haven’t surpassed Toyota’s hybrid sales.
Ford’s “Hybrid Games” marketing campaign has gone head-to-head with Toyota Prius V, its main competitor, claiming to beat Prius V’s 42 mpg rating, as well as price. The 2013 Ford C-MAX seems to have come through with a 5 mpg gain, 47 mpg, over Prius V, as well as coming in $500 under Prius V’s sticker price.
With all the hybrids coming on the market, from compacts to luxury vehicles and everyting in between, it seems that Ford hybrids are finding their niche. Time will tell if Ford can continue to deliver on their promises and make a name for themselves in the hybrid market, especially in light of their ranking on the JD Power’s Initial Quality Study [IQS] for 2012.