Chevy Volt Ad Playing Rough with Pure Electric Vehicles

Modified date: February 14, 2014

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Do automakers run attack ads? See for yourself as the Chevy Volt leaves pure electric vehicles to die in the desert!

Whoa! Did you read that correctly? At least, that’s my impression on seeing a recent ad, featuring a Chevy Volt extended-range electric vehicle (EREV), cruising through the desert. Concerned, the kid asks his dad what happens if the battery runs out in their electric vehicle, just as they’re passing the sun-bleached skeleton of a long-parched bovine.

Of course, there’s nothing to worry about, because the Chevy Volt EREV has a gasoline-powered backup generator built-in…

“We’re gonna make it!” Dad says, triumphantly. Ouch, Chevy Volt, could electric vehicles really be that bad? Cut in Narrator, “Owners who charge regularly are averaging 900 miles between fill-ups,” which is an odd way to talk about the range of the Chevy Volt. The actual range of the car is just 380 miles, combining a full battery charge and 9.3 gallons of liquid dinosaur.

On the other hand, if you check with some some Chevy Volt owners, they’re getting thousands of miles between fill-ups, but that’s not really the point, is it? First, who’s driving regularly through the desert, a hundred miles from the nearest gas station? Second, who’d drive an electric vehicle (except for a Supercharger-enabled Tesla Model S) on that road? General Motors, you’ve done a huge dis-service to electric vehicles in general, as well as to your own pure electric Chevy Spark!

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True, the Chevy Volt has the advantage of eliminating range-jitters, but no one is trying to go on a cross-country trip in a pure electric vehicle, such as the Chevy Spark or Nissan Leaf, except for the aforementioned Tesla Model S. Within their range, and properly managed, electric vehicles are perfectly capable!

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