For some time I’ve been wanting to write mostly about electric car startups, since I think they can sometimes offer more value than long-established carmakers. Coda Autmotive, for example, is one such example not often mentioned by the specialized press. They only have one product, the Coda Sedan, that they just announced it’ll sell $5,000 cheaper than they first announced, when it will get launched on the market this December.
So they’ll sell the Coda sedan at $39,900, and this is because their new CEO, Phil Murtaugh, has closed a convenient deal with Chinese battery maker Lishen and the other parts suppliers, according to GigaOM’s Katie Fehrenbacher.
The company also increased their car’s battery warranty to 10 years, while most other car manufacturers set it to only 8 years, or 100,000 miles.
As Kevin Czinger says in the following video, the Coda sedan isn’t meant to be a sportscar, so it won’t appeal to the same customer base as the Tesla Roadster, but it’ll somehow compete with the Model S. Not on the price, though. Tesla’s new baby will sell for at least $57,400 for the base 160 miles version. The Coda will have 10 miles less of that, but $20,000 off Tesla’s price tag.
I like Coda from what I’ve seen so far. I hope they succeed making themselves a name among the EV startup pioneers. You can see the sedan’s specs here.