apple Archives – The Green Optimistic

Greenpeace Is Impressed How Apple Greenifies Itself

Arsenij Percov — Tue, 24 Jul 2018 11:16:45 +0000

Greenpeace, the international environmental advocacy group, has been keeping track of the tech companies’ progress on sustainability for more than a decade. That resulted in an increase of some companies’ efforts and interest in providing a greener future. The first annual “Guide to Greener Electronics” (the name of the report) by Greenpeace was released back […]

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Apple Launches New Renewable Energy Fund In China

Arsenij Percov — Sat, 21 Jul 2018 20:05:20 +0000

Apple announced earlier this year that its global facilities are powered by 100 percent renewable energy. However, its climate action plan did not stop there. This month, Apple announced that it launches a new first-of-its-kind clean energy investment fund in China. Its goal is to connect suppliers with renewable energy sources. They will invest $300 […]

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Apple Will Produce Electric Cars With This New Battery

Courtney Lepping — Sun, 28 Aug 2016 13:46:49 +0000

Apple is trying, but partly failing, to secure a secret that is on the verge of exposure: The company wants to come out with new technology for its electric car project, technology created from an undisclosed South Korean battery company. What’s the big deal? Well, Apple doesn’t want competing car companies like Tesla to get […]

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Apple May Enter the Renewable Energy Market

Courtney Lepping — Thu, 16 Jun 2016 13:12:24 +0000

Apple may be planning to sell electricity power to the U.S. markets. The company just filed a request to the Federal Energy Regulatory Commission (FERC) to receive permission to sell its excess energy. Although money might be an important factor, Apple will apparently sell the energy at market rates. This all stems from Apple hoarding […]

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Apple’s Operations in Singapore Fully Powered by Sunlight

Mila Luleva — Mon, 16 Nov 2015 14:44:45 +0000

Tech giant Apple announced that all their operations in Singapore will be powered by sunlight. The guys at Apple have made quite a solid long-term commitment to green energy, and it seems they are not likely to bail out. In a recent announcement, the tech gurus revealed a new contract with Sunseap Group, Singapore’s city-state […]

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Apple – “We Want to Stop Climate Change”

Sarah Higman — Tue, 21 Apr 2015 05:49:11 +0000

Apple Inc. new Environmental Responsibility Report doesn’t mince words. Unlike many governments around the world this corporation states the debate about whether climate change exists is over. “We don’t want to debate climate change. We want to stop it,” the report states. Apple is a big advocate of renewable energy and is willing to put […]

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Apple Electric Car Could Compete With Tesla, Rumor Says

Mila Luleva — Tue, 10 Feb 2015 12:52:00 +0000

Rumor has it that tech giant Apple has decided to take on Tesla and build their first Apple Electric Car (iCar?). News and updates coming from Apple somehow always manage to have a twist. Anticipation for the newest addition to the iPhone family, a new patented technology, or even a solar powered laptop, no matter […]

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Apple Stops the Use of Two Toxic Chemicals in Assembling iPhone

Mila Luleva — Fri, 15 Aug 2014 09:40:00 +0000

In recent years, the incredible over-production of bigger (and smaller) and better electronic gadgets, has triggered huge debates over e-waste dump sites and exposure of workers to toxic elements. A major target of criticism was Apple, as their technology has built-in elements that cannot be easily removed and recycled properly by the users. Now, they […]

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Apple Now Recycling Old iPhones, Gives Phone Voucher in Exchange

Mila Luleva — Tue, 22 Apr 2014 19:04:19 +0000

Apple is heading fast towards becoming the greenest tech companies around, as the iPad and iPhone makers announced their latest plans in the environmental section of their company website. With the aim to reduce the amount of electronic waste that is sent to landfills, all Apple stores will be giving away store vouchers in return […]

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Tesla Motors and Apple, an “Unlikely” Sale, says Elon Musk

Benji Jerew — Mon, 24 Feb 2014 15:26:15 +0000

It’s no secret that Tesla Motors CEO Elon Musk had some secret meetings with Apple acquisitions people, but there’s been little news as to what actually came out of those meetings. There has, however, been plenty of speculation that Apple might buy the successful startup electric vehicle maker, Tesla Motors. Of course, if any company […]

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Could a Tech Company Buy Tesla Motors?

Benji Jerew — Tue, 18 Feb 2014 17:04:30 +0000

Tesla Motors is perhaps the most successful automotive startup in the last half-century, but in the world of business, just about everything is for sale. Of course, the best reason to buy a company is to improve your own profitability. In fact, it’s been speculated that some automaker, like General Motors, or perhaps a tech […]

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New Solar Powered, Touch-Controlled MacBook Might Be Just Around The Corner

Mila Luleva — Thu, 30 Jan 2014 18:54:35 +0000

If you ever wondered when the time of solar powered laptops will come, or who would be the first tech giant to develop them, wonder no more. Apple has finally received their patent with the very humble title “Electronic device display module“, which allows them to be the one and only makers of notebooks with […]

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Apple Mac Pro’s New Energy-Efficient Tech Cuts Down on Greenhouse Emissions

Mila Luleva — Tue, 07 Jan 2014 20:27:36 +0000

Apple has done it. The new Mac Pro Desktop, although it will not come in green, will be the greenest product the company has [ever] made. The materials used to make the latest model are on average 80% less than these used in its ancestor, which saves huge amounts of energy, not only while being […]

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Apple Secretive About FirstSolar Facility Purchase

Leigh Hutchens — Sat, 30 Nov 2013 04:44:04 +0000

First Solar’s solar module manufacturing facility in Mesa, Arizona has just been purchased by Apple for $113.6 million. The factory, which has the largest rooftop solar array in Arizona, never had a chance to begin making solar modules. During the Solar PV cost drop that happened a while back, the thin-film solar market was adversely […]

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The Features That Make The New Apple Headquarters Green

Mila Luleva — Wed, 20 Nov 2013 13:21:35 +0000

Is the new Apple headquarters going to be ultra green or not? This question has been circling around the ‘green’ community for quite some time now with many undermining the efforts of the technological giant to create a sustainable working environment. It is true that the huge parking lot can fit more than 10,000 vehicles […]

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Apple Could Manufacture Mac Pro in U.S. Using Renewable Energy

Mila Luleva — Mon, 11 Nov 2013 14:05:40 +0000

Arizona is about to be the host of the latest manufacturing plant, where iPhones and iPads will be made using only renewable energy. The giant in the electronic industry, Apple, has decided to transform a site that used to belong to a solar panel manufacturer into a million dollar “green” facility, which will not only […]

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Apple Should Buy Tesla Motors, Financial Analysts Think

Danny Harper — Wed, 30 Oct 2013 20:39:34 +0000

Why limit yourself to one apex technology when you can have two? This is the thought of some influential financiers when considering acquisition opportunities for the most capitalized company in the world, Apple. A growing number of bankers and investors are searching for ways AAPL can put their huge cash reserves to work, and one […]

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Apple’s Reno Data Center to Get Solar Power

Leigh Hutchens — Wed, 03 Jul 2013 03:31:42 +0000

To date, every single data center Apple owns uses 100% renewable energy – and the company continues to explore and invest in ways to raise the bar for clean energy. Not a company to rest on its laurels, Apple is now working with Nevada utility NV Energy to build a solar panel farm beside its […]

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Apple’s Environment-Related Vows Renewed by CEO Tim Cook

Leigh Hutchens — Sat, 16 Feb 2013 06:51:42 +0000

In the past, Apple has been accused of not obeying commonsense environmental rules, but that was when Steve Jobs was their master chef. Tim Cook seems to have turned a new corner in his role as Apple’s CEO. More than a year ago, Cook had just inherited the company from the iconic founder, a man so deified that […]

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Apple Wants Eco-Friendly Campus in Austin

Benji Jerew — Mon, 04 Feb 2013 20:48:39 +0000

Apple’s latest $300-million project in Austin, Texas looks to eventually double their workforce by 2021. The plans have undergone some changes since the project began, but for the better. Apple’s latest plan iteration includes reduction of exposed concrete and asphalt walkways from 80% to just 55%. Instead of driveways, more pedestrian zones will be implemented. […]

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New Technology by Apple Generates Electricity From Wind Power

Mila Luleva — Fri, 28 Dec 2012 22:41:13 +0000

Apple has developed a new technique that allows storing of wind energy directly from the wind turbine in the form of heat, which is then used to generate electricity. In general, this type of technology is used to convert kinetic energy from wind into electricity. A wind turbine is usually fitted with a set of […]

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Apple’s Data Center and the Clean Energy Paradox

Leigh Hutchens — Thu, 06 Dec 2012 07:32:57 +0000

According to the North Carolina Utility Commission, Apple intends to double the amount of fuel cells it will use at its data center in Maiden, North Carolina. In November, Apple filed to increase its fuel cell size but kept the endeavor completely confidential. Bloom Energy is installing 50 Bloom boxes for Apple to produce 10 […]

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Apple to Build 4.8MW Fuel Cell System Powered by Biogas at Its NC Data Center

Ovidiu Sandru — Mon, 02 Apr 2012 17:02:26 +0000

If you remember, we’ve been talking about Apple’s new and bold green statement recently. At that time we’ve been telling you about the plans to power their new North Carolina data center with solar panels and biogas. Now, the company that Steve Jobs saved from peril in 1997 is building world’s largest private owned fuel […]

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Apple’s North Carolina Data Center to Be Powered by Nation’s Largest User-Owned Solar Array

Ovidiu Sandru — Thu, 23 Feb 2012 03:48:48 +0000

The intelligence behind Apple’s Siri is going to be run by the data center powered by the largest end-user-owned solar array. The company that Steve Jobs founded more than 30 years ago is now going to catch up with the others, including Google, in what the environment in concerned. The North Carolina data center has […]

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Apple-Patented Fuel Cell Innovation Could Make Portable Devices Lighter & More Powerful

Ovidiu Sandru — Fri, 21 Oct 2011 17:45:19 +0000

Apple has always been seen as the leader in technical innovation of the IT sector. Now Apple seems to getting involved in more than just IT: hydrogen fuel cells… …for computers, that is. The Cupertino-based company has patented in April two ways which describe how fuel cells could be made smaller, lighter and more efficient […]

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Apple Patents Embedded Solar Panel in Upcoming iPhones

Ovidiu Sandru — Tue, 08 Jun 2010 06:15:01 +0000

Apple has got us used to innovations and brilliant design in all of their products, being them hardware of software. By wanting to stay on the trendy wave of being green (and possibly wanting to make a difference), Apple has filed a patent of a solar powered iPhone. But it's not the usual solar panel they dream of.

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Apple to Develop Self-Charging Solar Devices

Ovidiu Sandru — Thu, 12 Jun 2008 08:13:55 +0000

Apple wants to develop a solar technology for its devices (laptops, ipods, etc). They want to incorporate solar panels in the devices’ screen, so it is invisible for the user. The device would then charge from the ambient light, and, if not used for a long time, would fully recharge itself. Motorola filed a similar […]

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