Unique is not always valuable. After all, no one reaches for the one broken pencil in the box. Tesla Motors is both unique and valuable, as can be seen by recent stock values.
August 26, Tesla Motors hit a new peak of $173/shr, and sits at $169/shr after the close of business on Friday. Tesla Motors also reached another milestone, now worth just over $20 billion. In the last year alone, Tesla Motors stock value has surged almost 500%, thanks to excellent reviews [and in spite of others], as well as increased production capacity.
Tesla Motors expects to deliver some 21,000 vehicles this year and is looking to double that in 2014, which means more profits. Tesla Motors second inhouse vehicle, the Tesla Model X will also start production in 2014. Despite the fact that Tesla Motors can only deliver so many vehicles per year, this hasn’t diminished, in the least, the demand for it.
Tesla Motors has often been compared to Apple in its marketing strategy, a detail not lost on Alan Baum, an independent auto analyst at Baum & Associates, saying, “Tesla’s the Apple of automotive – it’s managed to cross the automotive and technology fields to become this hot commodity. Justified or not, the expectations for this company are now very high.”
Interestingly, by production volume, Tesla Motors is one of the smallest automakers in the world, but by market value, ranks 13th in the world, ahead of Suzuki Motor Corporation and Mazda Motor Corporation, but still lags behind the biggest automakers in the world, including Fiat, Daimler, Toyota, Volkswagen, Mercedes-Benz, and others.
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