It seems to be a matter of time before all car makers start producing eco-friendly vehicles. The same goes for Land Rover: it won’t be long before we start seeing their first hybrid on the roads – about 2 years. How long until the plug-in hybrid version? 3 years.
The automaker’s brand director John Edwards elaborates on the subject: apparently, both models will be made having the next-generation Range Rover luxury SUV as a model, which will come both in gasoline and diesel variants.
The automakers’ strategy for hybrid vehicles will of course be dictated by market demands, especially the US market. Thus, a diesel-electric hybrid would cost too much and would not be too sure to attract American customers.
To avoid this, Land Rover had in view a V-6 gasoline engine on its first hybrid car. The technology will probably include an electric motor, along with an internal combustion engine connected in parallel on a single driveshaft.
Now, the plug-in hybrid model will differ through a more powerful electric motor; the batteries will hopefully be capable of sustaining the SUV on a 40 mile distance. You won’t have to stop the car for a charge, though: the batteries will charge while driving with energy from the internal combustion engine or by using a regular household power outlet (a plug-in hybrid).
The Land Rover hybrid comes as part of a larger series of developments: the company is also looking into adopting CO2 emission offset programs and studies the possibility of producing lighter vehicles (using aluminium in the process). In conclusion, if a big consumer car as a Land Rover is becoming hybrid, change is definitely on the way!
Mike is a master student of graphic design and is particularly interested in green designs and green technologies that affect people directly. Besides publishing, he supervises any changes in the site's aesthetics. The current logo is his concept.
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when will you guys realize that we do not care about those crappy eco engines, regardless of economy, in these cars; if we would, we'd go out and buy a pos prius, not a rr...or bring the v8 diesel also here in the US if you care about (a little:) economy, at least you still have some torque - but people are too ignorant here to see that: they would rather accept a miserable v6 + electric instead...it's totally amazing amazing...