daan-roosegaarde-smog-free-project-beijing-rings-3a.jpg.662x0_q100_crop-scaleAir pollution in the Chinese capital of Beijing is becoming a major disaster. Cutting down emissions from traffic and industry is no longer sufficient, and thankfully governmental officials acknowledge it. They set tough targets, pushing people to come up with incredible innovations, just like turning deadly smog particles into jewelry.

Some time ago we told you about a Dutch designer, who invented a system that can remove toxic particles from the atmosphere.  Daan Roosegaarde developed the technology specifically for Beijing to help them reduce air pollution. It works by attracting soot and another particles to underground copper wires via electrostatic charge.

The innovative idea, however, does not seem to be enough for Roosegaarde. He, and a few of his closer acquaintances, decided to add an extra twist, and produce rings out of the particles they collect.  The idea is not to make a breakthrough in jewelry design, but rather to use the rings as a constant reminder to people, which they can look at all the time. The maker sees the bling as an eye-opener, telling people that if they buy one of the little accessories, they donate 1,000 cubic meters of clean air.

It is a shame that many of us only work according to the principle “see it to believe it” but it turns out this little flaw in the way we are can be used by inventors to make something great. What’s more, Roosegaarde believes that his technology will serve as a great inspiration to bright people around, who are just a little bit afraid to come up and develop techniques to tackle smog, regardless of how unconventional they might sound at first.

The technology for particle extraction is to be tested in one of the parks in Beijing, and if successful, it will be the world’s largest air purifier. For now though, we have to wait a bit before we can see the final results. In the mean time, the progress can be tracked through the website of Studio Roosegaarde.

Image (c) Studio Roosegaarde

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